The acclaimed pro big mountain skier and Red Bull athlete is the latest addition to the Montana-based ski company’s executive team
Peak Ski Company announced that esteemed professional big mountain skier Michelle Parker has joined the company’s leadership team as Senior Director of Product Development & Innovation. Launched earlier this year by co-founders Bode Miller and Andy Wirth, Peak Ski Company introduced their 2022/23 line of high-performance Peak by Bode Miller alpine skis.
“I’ve known Michelle for quite some time, both professionally and as a good friend. Her intellect, passion for innovation and the mountains coupled with her remarkable skiing skills make her a perfect – ideal indeed – fit for the leadership team here at Peak Ski Company.”
– Andy Wirth, Co-Founder and Chief Executive Officer
Parker will report to Wirth and serve as a member of the Peak Ski Company leadership team. She will be involved in key strategic initiatives including product design and development, marketing communications, and the long-term initiatives related to the development of advanced materials and the transformation of the process and machinery associated with ski manufacturing.
“Having the opportunity to join Peak Ski Company at this stage in the company’s development is a dream come true. Andy and Bode came out of the gates hard and fast, building a remarkably innovative company with an incredible team. Peak’s ethos and their passion for the mountains and skiing aligns very well with mine. In the short term, it’s exciting to be directly involved in the development of skis, from prototyping to critical testing and the feedback loop. Even more exciting are Peak’s longer-term strategic initiatives, including transforming the ski manufacturing processes that will ultimately yield remarkable results including the elimination of waste and the use of resins, adhesives and epoxies within the ski manufacturing process – which is really a priority for me.”
– Michelle Parker
“I only met Michelle recently, but her reputation and credibility as an athlete are well known. I have great respect for her skills as a skier and her passion for the environment. Most importantly, her character quality, drive and intellect are exemplary and we are delighted to welcome her to our team.”
– Bode Muller
Parker began her skiing career as a ski racer at Palisades Tahoe before turning to free skiing at the age of 15. She has competed in the US Freeskiing Open, X Games and Red Bull Cold Rush and has been a big mountain skier in numerous ski films -produced by Matchstick Productions, Red Bull, Warren Miller, Poor Boyz Productions and Originate, a self Series with Red Bull that has made her one of the most watched skiers in the world. In 2013, Parker won Best Female Performance at both the Powder Video Awards and the International Freeski Film Festival. She is one of the founders of the SAFEAS avalanche and snow safety clinics for women and is committed to women in action sports. Parker has used her connections as a professional athlete to advance women’s representation in big mountain skiing and freeride mountain biking, and also works behind the camera and in production roles in action sports media.
Parker currently stars in Nexus, a film produced and directed by women that features a roster of female skiers documenting their connection to the mountains and how skiing shapes their relationships. Visit www.nxusfilm.com for more information.
Learn more about Peak Ski Company at peakskis.com and watch the video on why Parker is joining the company’s executive team on the Peak Skis YouTube channel.
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